We partnered with the ACC Network to produce a 30-second commercial promoting the 2025 Men’s Basketball Tournament in Charlotte. The primary goal was to boost awareness and drive ticket sales by showcasing the energy and significance of the tournament in its host city.
The video combines in-season highlights with newly filmed scenes of Charlotte, creatively incorporating “reflections” of iconic plays, players, and fans into recognizable cityscapes. The spot also acknowledges the ACC’s newest members, capturing the conference’s evolution and continued momentum.
Using a blend of motion graphics, compositing, and cinematic footage, the commercial aims to generate excitement while honoring the tournament’s legacy. The final version was delivered in multiple formats for both broadcast and digital platforms, with all raw footage archived for future promotional use.
DIGITAL P was responsible for creative direction, filming, motion graphics and editing game footage together to bring excitement to the ACC fandom.