Heart of the Game
August 4, 2024
Heart of the Game
ACC Women’s Basketball in Greensboro

We partnered with the ACC Network to produce a 30-second commercial promoting the 2025 Women’s Basketball Tournament in Greensboro. The goal was to increase awareness, elevate the tournament’s presence in the city, and drive ticket sales through an energetic, visually engaging message.

Using in-season footage provided by the ACC, the commercial was crafted entirely in post-production. High-entery graphics and dynamic editing were used to amplify the excitement surrounding the Women’s Basketball Tournament, capturing both the intensity of the competition and the pride of Greensboro as the host city.

DIGITAL P was responsible for creative development, motion graphics and editing game footage to bring this ad to life.

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