Commitment to community is a cornerstone of Central Electric Membership Corporation. This video promotes CEMC’s scholarship awards for Touchstone Energy Sports Camps, showcasing their dedication to empowering youth through basketball camps held at prestigious North Carolina universities. By supporting these camps, CEMC goes beyond providing electricity, fostering opportunities for local students to develop leadership, teamwork, and athletic skills. Additionally, this piece was utilized by multiple electric cooperatives across the state, creating a cohesive and unified regional brand under the larger Touchstone Energy network.

DIGITAL P was responsible for all aspects of this project: scripting, art direction, producing, filming, editing, color-grading, sound mixing and finishing